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Organizing a Journey for Justice Event: Writing a News Release

Organizing Journey Events
Journey Event Introduction
Organizing a Public Event
Find a Journey Leader

Register as a Journey XActivist
Types of Meetings
XSpeaker's Forum
XDiscussion Group
XPrivate Meeting
XMedia Appearance

Technical Assistance
Choosing a Meeting Location
Order Supplies

Publicity - You Want It!
XGetting an Audience
XYou and the Media
XNewspaper Listing
XRadio/TV Bulletin (PSA)
XNews Releases & Samples
XDesigning Flyers/Posters
XUsing Mail and Phone
XUsing the Internet!
XPublicizing a Journey Event XXon our Website

Sign-up Sheets/Petitions
Phone Tree
Volunteer Questionnaire

Grassroots Organizing
Getting Started
Starting a Local Group
Expanding Your Network
The First Meeting
Forming a Family Group

Making a Display

Vigil, Rally, Demonstrate
Presenting a Video Series

Reading Room
Intro & Contents
Media Resources
10 Tips to End the Drug War
Becoming an Activist

Communication Skills
Closing Your Letters/Memos
Tax Credits for Volunteers
Working with Legislators
Honest Hope and
XThe Hundredth Monkey
Overcoming Masculine

Adapted from; used with permission
Bottoms Up Version 1.0
©2001, 2003


Creating a Public Service Announcement

Most radio stations feature a community bulletin board to air free announcements of local events (called public service announcements or PSA's).

You'll have to call each station (or find a volunteer in your group to take this responsibility) to learn details of its policy, including time limit (usually 20 seconds). Sometimes they will require a typewritten notice up to a month in advance.

Local TV stations, or cable TV networks, are also worth checking for free announcements.

A sample 20 second announcement might read:

Did you know that one in 20 U.S. citizens can expect to serve time in prison in their lifetime? The war on drugs is behind the imprisonment of millions of citizens. Join other concerned citizens at [Place] on [Date and Time] for a public forum that will address the injustice of the war on drugs and what you can do about it.


 End the Drug War!