 Planning a Media
Appearance for the Journey for Justice
Suggested media appearances can include:
- Editorial staff meeting
- Interview with local news reporter
- TV talk show (local affiliate or cable TV)
- Radio Talk or Issues show
- Interview with local weekly newspaper publisher or reporter
Local radio and television interview shows should be researched
and the most appropriate shows should be contacted for the purpose
of booking Journey for Justice guests.
Call, write or email the editor of your local newspaper and
try to make a private meeting appointment with the editorial
board, or with a reporter who covers social justice issues. This
can be an excellent way to ensure newspaper coverage for a public
event that might take place before or after such an appointment.
You can use a news release in your correspondence if appropriate.
Sample news releases are provided. Modify yours to suit the correspondence
you, or a volunteer, will write.
Ask people in your group for the 'call letters' of the radio
talk shows they listen to. Search the internet for 'talk radio'
in your region. Listen to the show. Call, write or email the
host and direct them to the Journey for Justice website, letting
them know that you are interested in scheduling Nora Callahan,
Chuck Armsbury and any other appropriate local guests on an upcoming
show. You will need to plan such an endeavor weeks, perhaps months,
in advance.
Check cable TV and regular local TV shows. Again, ask people
in your network to suggest possibilities, and then contact the
hosts.
Weekly newspapers featuring articles of interest are also
publications you should call to request a special interview.
If you are able to make arrangements for a media appearance
or interview, then you, or someone in your group, will be responsible
for submitting written material concerning your guest's qualifications
and subjects of discussion to the show's host.
It's often true that 'out-of-town' special guests being available
becomes newsworthy and legitimate reporting. In a very small
southern town the Journey for Justice visit was announced at
the top of the 'religion page' of the local newspaper.
Biographical information about Journey for Justice speakers
is in the "Learn More" section of the website.
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