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Organizing a Journey for Justice Event: Writing a News Release

Organizing Journey Events
Journey Event Introduction
Organizing a Public Event
Find a Journey Leader

Register as a Journey XActivist
Types of Meetings
XSpeaker's Forum
XDiscussion Group
XPrivate Meeting
XMedia Appearance

Technical Assistance
Choosing a Meeting Location
Order Supplies

Publicity - You Want It!
XGetting an Audience
XYou and the Media
XNewspaper Listing
XRadio/TV Bulletin (PSA)
XNews Releases & Samples
XDesigning Flyers/Posters
XUsing Mail and Phone
XUsing the Internet!
XPublicizing a Journey Event XXon our Website

Sign-up Sheets/Petitions
Phone Tree
Volunteer Questionnaire

Grassroots Organizing
Getting Started
Starting a Local Group
Expanding Your Network
The First Meeting
Forming a Family Group

Making a Display

Vigil, Rally, Demonstrate
Presenting a Video Series

Reading Room
Intro & Contents
Media Resources
10 Tips to End the Drug War
Becoming an Activist

Communication Skills
Closing Your Letters/Memos
Tax Credits for Volunteers
Working with Legislators
Honest Hope and
XThe Hundredth Monkey
Overcoming Masculine

Adapted from; used with permission
Bottoms Up Version 1.0
©2001, 2003


Planning a Media Appearance for the Journey for Justice

Suggested media appearances can include:

  • Editorial staff meeting
  • Interview with local news reporter
  • TV talk show (local affiliate or cable TV)
  • Radio Talk or Issues show
  • Interview with local weekly newspaper publisher or reporter

Local radio and television interview shows should be researched and the most appropriate shows should be contacted for the purpose of booking Journey for Justice guests.

Call, write or email the editor of your local newspaper and try to make a private meeting appointment with the editorial board, or with a reporter who covers social justice issues. This can be an excellent way to ensure newspaper coverage for a public event that might take place before or after such an appointment. You can use a news release in your correspondence if appropriate. Sample news releases are provided. Modify yours to suit the correspondence you, or a volunteer, will write.

Ask people in your group for the 'call letters' of the radio talk shows they listen to. Search the internet for 'talk radio' in your region. Listen to the show. Call, write or email the host and direct them to the Journey for Justice website, letting them know that you are interested in scheduling Nora Callahan, Chuck Armsbury and any other appropriate local guests on an upcoming show. You will need to plan such an endeavor weeks, perhaps months, in advance.

Check cable TV and regular local TV shows. Again, ask people in your network to suggest possibilities, and then contact the hosts.

Weekly newspapers featuring articles of interest are also publications you should call to request a special interview.

If you are able to make arrangements for a media appearance or interview, then you, or someone in your group, will be responsible for submitting written material concerning your guest's qualifications and subjects of discussion to the show's host.

It's often true that 'out-of-town' special guests being available becomes newsworthy and legitimate reporting. In a very small southern town the Journey for Justice visit was announced at the top of the 'religion page' of the local newspaper.

Biographical information about Journey for Justice speakers is in the "Learn More" section of the website.


 End the Drug War!