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Organizing a Journey for Justice Event: Writing a News Release

Organizing Journey Events
Journey Event Introduction
Organizing a Public Event
Find a Journey Leader

Register as a Journey XActivist
Types of Meetings
XSpeaker's Forum
XDiscussion Group
XPrivate Meeting
XMedia Appearance

Technical Assistance
Choosing a Meeting Location
Order Supplies

Publicity - You Want It!
XGetting an Audience
XYou and the Media
XNewspaper Listing
XRadio/TV Bulletin (PSA)
XNews Releases & Samples
XDesigning Flyers/Posters
XUsing Mail and Phone
XUsing the Internet!
XPublicizing a Journey Event XXon our Website

Sign-up Sheets/Petitions
Phone Tree
Volunteer Questionnaire

Grassroots Organizing
Getting Started
Starting a Local Group
Expanding Your Network
The First Meeting
Forming a Family Group

Making a Display

Vigil, Rally, Demonstrate
Presenting a Video Series

Reading Room
Intro & Contents
Media Resources
10 Tips to End the Drug War
Becoming an Activist

Communication Skills
Closing Your Letters/Memos
Tax Credits for Volunteers
Working with Legislators
Honest Hope and
XThe Hundredth Monkey
Overcoming Masculine

Adapted from; used with permission
Bottoms Up Version 1.0
©2001, 2003


Getting a Newspaper Listing
Media Advisory Sample Template

Most daily and weekly newspapers have a website that includes local events of interest; so make sure your event is listed in both the print and online versions of the newspaper. Most churches have their own website also, usually including a regular calendar of community events.


Today's date; or specific date in near future

WHAT: An appropriate format for requesting a calendar listing. A short, factual description of the Journey for Justice event (e.g., 'out of town' speaker(s), controversial topic, or just the name and nature of the event).

WHEN: Day of Week, Full Date, from When (AM/PM) to When (AM/PM)

WHERE: Name of Building (Street Address, Room Number)

COST: Cost information, or "The event is free and open to the public"

CONTACT: Local: List name, phone number, Web address, and e-mail address (if appropriate). National: November Coalition, www.november.org, www.journeyforjustice.org, novembermedia@november.org; (509) 684-1550

DETAILS: (OPTIONAL) Can include information about: the sponsor(s), who the event is targeted toward, the event's goal, parking information, or anything else that the audience needs to know about the event.

Proofread, proofread, proofread! And, plan early. Most media require 3-4 weeks lead time to list your event, or cover it with a reporter.


 End the Drug War!