Getting a Newspaper
Media Advisory Sample Template
Most daily and weekly newspapers have a website that includes
local events of interest; so make sure your event is listed in
both the print and online versions of the newspaper. Most churches
have their own website also, usually including a regular calendar
of community events.
FOR IMMEDIATE RELEASE
Today's date; or specific date in near future
WHAT: An appropriate format for requesting a calendar
listing. A short, factual description of the Journey for Justice
event (e.g., 'out of town' speaker(s), controversial topic, or
just the name and nature of the event).
WHEN: Day of Week, Full Date, from When (AM/PM) to
WHERE: Name of Building (Street Address, Room Number)
COST: Cost information, or "The event is free
and open to the public"
CONTACT: Local: List name, phone number, Web address,
and e-mail address (if appropriate). National: November Coalition,
DETAILS: (OPTIONAL) Can include information about:
the sponsor(s), who the event is targeted toward, the event's
goal, parking information, or anything else that the audience
needs to know about the event.
Proofread, proofread, proofread! And, plan early. Most media
require 3-4 weeks lead time to list your event, or cover it with