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Organizing a Journey for Justice Event: Writing a News Release

Organizing Journey Events
Journey Event Introduction
Organizing a Public Event
Find a Journey Leader

Register as a Journey XActivist
Types of Meetings
XSpeaker's Forum
XDiscussion Group
XPrivate Meeting
XMedia Appearance

Technical Assistance
Choosing a Meeting Location
Order Supplies

Publicity - You Want It!
XGetting an Audience
XYou and the Media
XNewspaper Listing
XRadio/TV Bulletin (PSA)
XNews Releases & Samples
XDesigning Flyers/Posters
XUsing Mail and Phone
XUsing the Internet!
XPublicizing a Journey Event XXon our Website

Sign-up Sheets/Petitions
Phone Tree
Volunteer Questionnaire

Grassroots Organizing
Getting Started
Starting a Local Group
Expanding Your Network
The First Meeting
Forming a Family Group

Making a Display

Vigil, Rally, Demonstrate
Presenting a Video Series

Reading Room
Intro & Contents
Media Resources
10 Tips to End the Drug War
Becoming an Activist

Communication Skills
Closing Your Letters/Memos
Tax Credits for Volunteers
Working with Legislators
Honest Hope and
XThe Hundredth Monkey
Overcoming Masculine

Adapted from; used with permission
Bottoms Up Version 1.0
©2001, 2003


More About Publicity

Once you've chosen the date, place, topic or purpose, scheduled local speakers -- and confirmed with the Journey for Justice team -- you are ready to publicize the Journey for Justice event(s) locally. Attracting early press interest may help you get expanded media coverage for the event later, perhaps seen as a finish to a series of articles about the issue of drug war imprisonment in the weeks leading up to the event.

You want as many people as possible to attend this meeting.

  • Submit detailed information to our staff for inclusion on the Journey for Justice Event Schedule. Don't miss attracting national media attention, or film makers to your Journey for Justice Event.
  • Post flyers or posters in local businesses and areas where people gather regularly. You don't want the public meeting room to be empty because you didn't try to attract people. Download a ready-made template, and learn more about enlisting others to help distribute them properly.
  • Do you have a local mailing list and budget for a mailing? Consider a flyer and factsheet of your choosing to your local mailing list. If you are planning early, invite them to your planning meetings, too. Local volunteers can make phone calls to local contacts your group has collected.
  • Record a public service announcement for broadcast over radio or cable TV.
  • Call your local daily and weekly newspapers. They provide free listings in the "calendar" section or regional 'activities' when there is an important event. The listing should include Who? What? When? Where? and Why?
  • Develop a relationship with the media early in your planning. Getting press and television news coverage isn't as hard as a person might think. We can help.
  • Who are your friends on the web? Use the Internet to your advantage.


 End the Drug War!