Organizing a Journey for Justice Event: Writing a News Release
Organizing Journey Events
Adapted from; used with
Bottoms Up Version 1.0 ©2001, 2003
More About Publicity
Once you've chosen the date, place, topic or purpose, scheduled
local speakers -- and confirmed with the Journey for Justice
team -- you are ready to publicize the Journey for Justice event(s)
locally. Attracting early press interest may help you get expanded
media coverage for the event later, perhaps seen as a finish
to a series of articles about the issue of drug war imprisonment
in the weeks leading up to the event.
You want as many people as possible to attend this meeting.
- Submit detailed information to our staff
for inclusion on the Journey for Justice Event Schedule. Don't
miss attracting national media attention, or film makers to your
Journey for Justice Event.
- Post flyers or posters in local businesses
and areas where people gather regularly. You don't want the public
meeting room to be empty because you didn't try to attract people.
Download a ready-made template, and learn more about enlisting
others to help distribute them properly.
- Do you have a local mailing list and
budget for a mailing? Consider a flyer and factsheet of your
choosing to your local mailing list. If you are planning early,
invite them to your planning meetings, too. Local volunteers
can make phone calls to local contacts your group has collected.
- Record a public service announcement for
broadcast over radio or cable TV.
- Call your local daily and weekly newspapers.
They provide free listings in the "calendar" section
or regional 'activities' when there is an important event. The
listing should include Who? What? When? Where? and Why?
- Develop a relationship with the media
early in your planning. Getting press and television news coverage
isn't as hard as a person might think. We can help.
- Who are your friends on the web? Use the Internet to your