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Organizing a Journey for Justice Event: Writing a News Release

Organizing Journey Events
Journey Event Introduction
Organizing a Public Event
Find a Journey Leader

Register as a Journey XActivist
Types of Meetings
XSpeaker's Forum
XDiscussion Group
XPrivate Meeting
XMedia Appearance

Technical Assistance
Choosing a Meeting Location
Order Supplies

Publicity - You Want It!
XGetting an Audience
XYou and the Media
XNewspaper Listing
XRadio/TV Bulletin (PSA)
XNews Releases & Samples
XDesigning Flyers/Posters
XUsing Mail and Phone
XUsing the Internet!
XPublicizing a Journey Event XXon our Website

Sign-up Sheets/Petitions
Phone Tree
Volunteer Questionnaire

Grassroots Organizing
Getting Started
Starting a Local Group
Expanding Your Network
The First Meeting
Forming a Family Group

Making a Display

Vigil, Rally, Demonstrate
Presenting a Video Series

Reading Room
Intro & Contents
Media Resources
10 Tips to End the Drug War
Becoming an Activist

Communication Skills
Closing Your Letters/Memos
Tax Credits for Volunteers
Working with Legislators
Honest Hope and
XThe Hundredth Monkey
Overcoming Masculine

Adapted from; used with permission
Bottoms Up Version 1.0
©2001, 2003


Using the Internet!

When planning a Journey for Justice event, use the Internet to your advantage.

In the initial stages of planning an event, you can often find needed information on the World Wide Web. For example, most cities have their own web page, where they'll post local regulations and permit requirements for utilizing public property for an event.

If you can't find the page you're looking for, use the available Internet search engines. One favorite is www.google.com. For the above example, you would search for "Yourtown public event regulations" or "Yourtown public event permits". With practice you'll get the hang of finding what you need in no time.

Once your event is firmly planned it will be included on the Journey Event Schedule. Details for what to submit to our office are found at: Getting an Audience.

If you're not on our November Coalition regular announcement list, you should be! Just go to www.november.org/lists to sign up!

Most daily and weekly newspapers have a website that includes local events of interest; so make sure your event is listed in both the print and online versions of the newspaper. Most churches have their own website also, with a regular calendar of community events.

Explore the potential of local clubs and civics groups that may have an interest in attending (or co-sponsoring or hosting) an event.

Most medium to large cities and towns have local branches of the NAACP or ACLU, for example, and most will have a Web presence of some sort. Once again, searching the Internet can help you contact these types of groups.

When you have News Releases and Posters and Flyers completed, you can e-mail notices to civic groups, churches, and other nonprofit groups.

You should also create a contact list in your e-mail address book for all your local contacts. Most e-mail programs allow you to create a contact list with as many entries as you need. This way, you can keep many interested local parties abreast of your event plans with a single e-mail.

Learn how to properly use an e-mail "Action Alert." The Virtual Activist Guide goes into much detail on this subject.

The Internet and e-mail have become fully integrated into our lives. Taking full advantage of what this technology can offer is an important prerequisite for becoming an efficient activist and organizer. Good Luck!

For more detailed information on how to use the Internet in pursuit of social change, you can download a complete PDF copy of The Virtual Activist, (© 1996-2002 and courtesy of NetAction (www.netaction.org), a project of The Tides Center).

The Virtual Activist
Table of Contents

  • Traditional versus Internet Communications
  • Getting Started With Email Activism
  • Is Your Action Alert Ready to Circulate in Cyberspace?
  • What Makes This An Effective Action Alert?
  • What's Wrong With This Action Alert?
  • Is it outreach, or is it spam?
  • Tips for Effective Online Media
  • How to Create A "Bcc" Email List
  • Cyber Security Checklist
  • Online Resources for Email Activism
  • Online Media Advocacy Resources
  • Online Resources for Cyber Security

The Drug Resource Coordination Network (DRCNet) posts a weekly "Reformer's Calendar" as part of their Week Online Newsletter available at www.drcnet.org/wol. Submit your event to calendar@drcnet.org for possible inclusion. Consensus among drug reform actlivists is that this website has the most current, exhaustive and accurate information on upcoming drug reform events.